Business-wise, digital wallpaper is particularly interesting as well because it requires no stock. Ideal for short runs, digital enables you to print no more than needed for a single order or project and still make a profit. Some designers are even mixing analogue and digital by taking dead stock and digitally printing on top of it with new and trendy designs. 

With digital printing, wallpaper designers no longer have to repeat patterns every so many inches. This breaking out of the box of repeats is exciting to say the least, as it makes anything possible. High-resolution photo wallpaper and large-scale designs are no longer an issue, and, since digital printing requires no rollers, digital wallpaper can have any colour imaginable. What’s more, colour gradients without hard lines are now possible, too.

Modern consumers with a taste for interior design don’t like settling for off the rack. And they don’t have to, thanks to digital printing. Because digital wallpaper manufacturers don’t have to sit on stock, they can easily print custom wallpaper on demand. And with all the easy-to-remove substrates available for digital printing today, trend-sensitive consumers can even change their wallpaper just like they change their wardrobe every season.

Xeikon will be showcasing its digital wallpaper printing process live at Heimtextil in Frankfurt from January 9 to 12, 2018. Pay us a visit in hall 6 to discover all the latest digital technology has to offer for wall coverings!