Since consumers make more than half of their purchasing decisions in-store, they sometimes need a little encouragement to focus on a specific product. Although packaging design is one way to get a product to stand out on the shelves, today’s retail environment is quite crowded. Supermarkets bombard consumers with hundreds or even thousands of similar products, so sometimes it’s simply impossible to stand out through packaging design only. That’s where shelf wobblers come in. Shelf wobblers are a great example of point-of-purchase (POP) marketing, and have been known to boost sales up to 33 percent.
Most brand owners are well-aware that, when it comes to establishing an efficient retail marketing mix, it’s best to either opt for printed POP materials or a combination of both digital and print. Here’s why.