Understanding the Millennial consumer’s wallpaper needs is, evidently, crucial if you want your startup business to succeed. While tastes will always differ, today’s best-selling wallpaper designs do have the three following aspects in common:
1. Fantastic image quality
There is no stopping the realistic wallpaper trend and all the amazing tromp-l’oeil designs and photo murals it brings along. Think wallpaper that looks exactly like wood paneling, exposed brick, concrete, mosaic, … and even custom printed photo wallpaper designs, all with fantastic HD resolution.
2. EN 15102-compliant
Wallpaper in public areas has to meet flammability standards, which implies that it has to be printed with EN 15102-compliant toner. Consumers in general also have a strong preference for wallpaper that doesn’t smell of chemicals and which is, in other words, printed without solvents.
3. No more steaming and scraping
The thing consumers love the most about wallpaper these days? It allows them to regularly give their home or office a whole new look at a low cost. Which means you better make sure your wallpaper is easy to apply and dry strippable, or, in other words, printed on a non-woven substrate.