Some may have thought for a while that with the breakthrough of digital communication, print was, well, quite dead. Not so. Print has earned its spot in the full media mix. Though the context and the rules may have changed, document printing continues to be of great commercial value, and may even be the new luxury medium for some – just think direct mail versus email.
Turns out digital production is the way to make this happen - both in a profitable way, and in a way that allows you to diversify.
Of course: more custom orders, short runs, fast turnaround, transactional jobs, a multitude of different substrates, different sizes... The only way to keep up is one set-up that offers you complete flexibility.