Still rather necessity than work of honour, often subject to strict regulations, leaflets and booklets have become some sort of a specialist niche today. While they are not yet seen as a true marketing opportunity, they are made with the utmost care. And pressure is mounting, because packaging is changing.
Increasing product variety, shortening product life cycles, more monolingual or bilingual leaflets, incorporating specific local requirements, reduced stocks, just-in-time inventory policies… That affects leaflet production fundamentally. In short: more custom orders, shorter runs and faster turnarounds.
Plus: it requires specialist knowledge. Because whether for pharma, chemicals, electronic devices, electrical equipment and other consumer goods: leaflets come in all shapes and sizes. Inserts, booklets, multi-folded glued outserts or tagserts, leaflet-labels, Z-cards, mini booklets…
Producing any leaflet in a profitable way today?
With shorter runs and faster turnarounds?
Go digital. With dry toner.
With a Xeikon leaflet production Suite.