Direct mail printing: the power’s in the paper stock

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The best thing about direct mail? If done right, it’s fridge-worthy: recipients are so sold on the mail’s graphic design or, even better, its call to action, that they stick the mailing on their fridge to remind themselves about it every day. 

Direct mail, a dying channel? The facts prove otherwise!

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Direct mailing campaigns are still very much alive and kicking. More and more businesses are (re)introducing direct mailing into their marketing strategy, having noticed that the format’s ROI is on the rise.

Are your POS signs and banners everything they should be?

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The impact POS signs and banners can have on the performance of any retail business is not to be underestimated. They get passers-by to notice store windows.

Xeikon CX3 gibt Jahn Etiketten ein neues Gesicht

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Xeikon CX3 gibt Jahn Etiketten ein neues Gesicht

Window signs: how in-store marketing begins at the door

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If you’re determined to not let your business blend in like a wall flower, attractive window signs are a must-have.

Floor decals: the forgotten in-store marketing medium

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If you are looking to drive sales, nothing beats taking customers by surprise with POP materials where they least expect it: the floor.