. Fusion Technology combines full color production printing with digital embellishment of labels and packaging in a single, one-pass and fully digital production process. Fusion will consist of a series of embellishment modules released over time that are not just put in-line with the press, but are components of an entirely new modular system with the digital front-end taking care of prepress, data processing, color management and press operation as well as full control and operation of all embellishment modules without manual intervention. Potential digital embellishment modules include hot / cold foiling; screen prints; matte, gloss and structured flood and spot varnish and a digital braille module.
“As part of our mission to be a leader in the analog to digital conversion in the world of labels and packaging, we are excited to be sharing this new concept with the industry,” says Wim Maes, Xeikon CEO. “Our Fusion Technology will offer converters the true flexibility to produce virtually any label or package on demand. It will make instant re-runs of previous jobs easy since all necessary parameters are in a single digital file. More importantly, converters will no longer need to invest in offline embellishment solutions, nor will they incur the time delays and potential for error inherent in both offline and manual processes. We are looking forward to having a dialog with printers and converters moving into the future as we continue to develop Fusion Technology so that we can ensure it hits the mark of what the industry wants and needs: solutions to handle more SKU’s, increasingly complex jobs, ever shorter runs and faster turnaround times.”