One theory states that patchouli means “green leaf” in Hindi, so the designers created a green leaf label design to refer to the naturally aromatic qualities of the oil that make it so very suitable for therapeutic use in cosmetics, aromatherapy, and cleaning products.
A simple design referring to its essential origins can only be done justice by the right digital print label. So Kimoha brought in their Aavishkari team. Innovation is referred to as Aavishkar at Kimoha’s, the team involved in innovation are called Aavishkari. They opted for a matt coating to enhance the look and feel of the label, so it would appeal to the senses and exude the luxury product within the container.
Not an easy task at hand with the fine and intricate design of the label. Flexo wouldn’t deliver the fine graphics, but Kimoha knew the Xeikon CX3 would get both the colors and the design right, without any density variations. Especially within the short run and short timeframe requirements.