Before making the investment, it is advisable to do some market research. Which jobs are you planning on carrying out with your new digital press? There are a number of options: sa, in-mold, heat transfer labeling, tags, …
When you have decided on how to make your new press to good use, it’s time to think about your clients. Who are they and where are they heading? Are you working for them directly or are you targeting resellers? Also, in what line of business are your clients active? Health and beauty labels, for instance, require a one-pass opaque white that is printed in a productive, consistent and affordable way. Not every press is up for that task. The same can be said for wine and spirit labels.
If your clients are mostly resellers, your unique selling proposition is probably pricing, rather than added value. Your new digital press might be the perfect reason to explore new grounds and penetrate new markets. Try to think about why you are missing out on certain types of business. Does your sales team need to refocus, or are your current presses simply not up for the job?
