The label printing industry has seen a shift in recent years from longer to shorter run printing –different variations for each printing job are now the standard. As customers continue to demand more custom, low-quantity labels, flexographic printers all around the world are urged to come up with economically viable solutions. Even though going digital may seem daunting at first, it is, in fact, an investment well worth the risk. Case in point is Lion Labels, a family-owned, full-service label printer from Massachusetts, that invested in the Xeikon 3300 digital color press a couple of years ago. “The entire process is easier, and the end result is typically higher quality.”
Lion Labels produces high quality, pressure-sensitive labels for a variety of industries, including nutraceutical, wine, cosmetic and personal care, and private labeling. The South Easton-based family business specializes in working with startup companies launching new or test market products, who want to take advantage of the economical short runs that digital printing offers over competing technologies, including flexographic printing.