Nordic Label Oy in Finland is attracting new business and widening its product portfolio using Xeikon smart label technology. The success and uptake of Xeikon’s ‘Track and Trace’ smart label solution is helping to reposition the successful label printer and set them apart from the competition. Since investing in digital five years ago, the over 100-year-old company is now at the cutting edge of digital label production in the Nordic regions.
Marko Rintanen, Production Director at Nordic Label explains, “As a leading label manufacturer in Finland with many years of experience in all kinds of printing methods, digital printing is fairly new to us and we have been on a learning curve. However, since we partnered with Xeikon we have seen our business leap forward in new and very exciting ways. Xeikon’s smart label solution is groundbreaking and so easy to install and utilise. Our customers, the brand owners, are now as excited as we are at the potential that smart label production offers. With the cooperation of one of our key customers, Vellamo, we were proud to participate in a recent Xeikon Café project working together with UPM Raflatac, Magic Add and Xeikon to demonstrate the powerful and multiple advantages for brands using smart labels.