A flawless execution of a deceivingly simple label that, upon second gaze, holds more than one layer of beauty. How to wow the label market’s finest? Purity meets data meets impact.
When Kiwi Labels participated in a honey conference, they offered to deliver bottles of water as a giveaway for visitors. Smart marketing move; it’s the perfect occasion to design and print a label that shows the company’s craftsmanship and makes a lasting visual impact. But Kiwi could do one better. Visitors to a conference? That means data - and lots of it. How do you capture that data and secure it against counterfeiting? Cast and cure. Kiwi Labels went all out with a pure design, printed to perfection on the Xeikon 3300, finished with Cast and Cure that’s laminated on top, to create a varnish, holographic water bubble effect. Personalized with a unique QR code per bottle, unfolding hidden data under a blacklight, making the entire bottle counterfeit-proof. Intricate, yet simple.