The key to the company’s continued success and growth is the immense trust of its customers, who rely on Hora Arts to deliver specialized pressure sensitive labels several times a day. To deliver short runs of high-value labels on time and with numerous variants, Hora Arts optimized its processes with many value-added and security features. These allow the production of labels with variable print features such as barcodes and security marks that uniquely identify each product and collateral throughout the manufacturing process, the supply chain and on to the consumer.
At both the Noida and Ranjangaon plants, Hora Arts uses offset, flexo, screen and digital presses to deliver high volumes of labels several times each day and night to its customers. Maximizing its digital capabilities in the region, the first digital press installed at Ranjangaon is the Xeikon 3500 label press, capable of printing at 1200 dpi with variable dot density on pressure sensitive film and paper label stock up to 250gsm at 19.2 meters a minute. With heavier stock such as 350gsm paperboard for mono-cartons, the speed remains at 9.6 meters a minute. Apart from CMYK inks, the fifth print unit of the Xeikon 3500 can be used for coating applications or for special colors, including a flat white. The Xeikon 3500 press is capable of printing heat transfer, water transfer, in-mould labels, and continuous length wallpaper materials. All of these are of interest to Hora Arts, who is looking to explore the capabilities of the new press to diversify its business, especially in the production of continuous lengths of roll-to-roll wallpaper designs.
Hora Arts is a structured and professionally run company managed by the second generation of the Hora family, Pradeep and Sanjay Hora. In the past year, the third generation also joined the business. Shailender Kapoor, Plant Head at Noida, is very clear about why the company purchased the Xeikon press after evaluating it carefully. “Frankly, this decision is based on our customers’ demand, and this was also the reason why we set up the plant in Ranjangaon years ago. We needed to replicate our digital capabilities in that region to help us supply special labels at very short notice, even on a Saturday morning or a Sunday or at any time, and to keep the customers’ assembly lines running.” Hora Arts benefits from its location being in the same industrial park as its major customers.”
Vikram Saxena, General Manager Sales at Xeikon in India, is naturally pleased with the installation of the fourth Xeikon digital press in recent years, and of the first 20-inch wide digital label press in Western India. Saxena says, “We consider Hora Arts an important player in India and we are delighted to partner with their ambitious growth plans. At Xeikon, we are pleased to have a customer who is keen to bring new applications to market and use some of the unique features and capabilities that the 3500 digital press offers.”