Headquartered in the city of Noida in the Delhi National Capital Region, Hora Arts Centre recently installed a Xeikon 3500 digital label press at its Western India plant in Ranjangaon near Pune. The investment was made to ensure that labels reach customers’ just-in-time production lines in the region. Hora Arts is a short-run packaging and label supplier to leading global manufacturers of white goods and electronics who have customers such as Panasonic, LG Samsung, and a large number of original equipment manufacturers. The reasoning behind the investment is not only to ensure that the company meets tight deadlines and offers a 24/7 service, but choosing the Xeikon 3500 also gives Hora Arts creative opportunities to explore new markets.
Already familiar with the production capabilities of narrower digital presses in the Noida plant, both Kapoor and Sanjay Hora know that the new digital press is a good investment. “Because of its technical capabilities and its 20-inch width, the Xeikon 3500 digital label press is exactly what we need. It will help our assembly lines run 24/7 without a hitch and cater to each client’s specific type of label. We have done our homework, and while we are not keen to say too much before we have worked with the machine in production for a reasonable length of time, we are confident about its reliability,” says Sanjay Hora.