Following its highly successful launch at Labelexpo,Xeikon is delighted to present its new Fusion Technology concept to a widerprint production market.
It brings the promise of fully automated, unattendedlabel and packaging production closer to reality, from customer order through delivery.It combines full color production printing with digital embellishment of labelsand packaging in a single, one-pass and fully digital production process.
Fusion consists of a series of embellishment modulesreleased over time that are not just placed in-line with the press, but are components of an entirely new modular system with the digital front end managingprepress, data processing, color management and press operation as well as full control and operation of all embellishment modules, without manual intervention.
Potential digital embellishment modules would presenta digital alternative to hot / cold foiling; Screen printed white, Tactilevarnish, spot print; and Braille.
Filip Weymans, Director Segment Marketing Labels andPackaging of Xeikon, says, “Our Fusion Technology offers converters the trueflexibility to produce virtually any label or package on demand. It will makeinstant re-runs of previous jobs easy, since all necessary parameters are in asingle digital file. More importantly, converters will no longer need to investin offline embellishment solutions, nor will they incur the time delays and potential for error inherent in both offline and manual processes.
“At Labelexpo the feedback was overwhelming. Visitorswere very interested in how the modular approach could help them choose thesolution the best fit their production needs. The ability to handle more SKU’s,increasingly complex jobs, ever shorter runs and faster turnaround times get tothe heart of everyday pressures and demands and we are excited to help moreoperations enhance their operational effectiveness.”
Jesús Glaría, CEO, Zaforsa – a Spanish client of Xeikon – endorses, “Fusion technology will allow us to tap into a totally newmarket – delivering high end labels fast and unique. Today when we produce highend wine labels, we have to combine digital printing with conventionalembellishments. The flexibility and speed of digital is compensated by the timeconventional takes. We see Fusion technology as the ideal answer to thischallenge.”