A rather labor-intensive workflow for a total of 7 designs for 5 different sizes. Surely there was a technology out there fit to optimize the manufacturing process and cut costs?
Lindy is an industry leader as the creator of many time-proven lures, and reputed for its rigorous testing, incessant innovation and incredible eye for detail. CDigital is an all-digital quick-turn shop that focuses on supplying the right digital print solution for a specific customer need. As a true Xeikon believer, CDigital stretched the capacities of the Xeikon 3030 and did not only optimize the current fishing lure manufacturing processes. It set the tone for digital print implementation in the entire fishing lure market.
By printing and colorizing the holographic foil with different images and getting the transferring and application chemistry right, the customer just had to hot stamp the foil onto the shape and add the finishing spray. No more time-consuming pad printing and manually spray painting the shape for Lindy. Time to switch to consistent, high-quality digital print labels.