The nutraceuticals market is a volatile one. Today’s star ingredient can be tomorrow’s evil food. That means the supplier has to keep up with fast-moving shelf space, producing smaller runs in shorter timeframes. When client Healthkart wanted to push its latest nutraceutical to shelf asap, they turned to printer Kwality Offset to execute just the right label, in the right delivery time.
Kwaility Offset didn’t hesitate to turn to digital printing – fast turnaround of 1200 dpi quality with food grade toner for impeccable pharma compliance. Luckily, they could rely on available substrate stock, as the Xeikon 3030 Plus does not require any pre-treatment of the selected substrate. The fast and flawlessly produced label enabled them to invest more in the screen spot UV embellishment. This final finishing touch added the seductive twist the product needed to beef up its shelf presence.