New Digital Printer had worked for Red Duck Beer before on numerous occasions. But when the boutique brewer from Victoria, Australia, created a craft beer that was Islay inspired, barrel aced, Scottish export and slightly peated, they raised the bar (pun intended) on label making for NDP. The digital print label powerhouse accepted the challenge to create a label that would do the artwork justice yet remained cost-effectively perfect for the small batch the brewer had in store.
The artist creating the design for the label was clearly inspired by the Islay moors. Peat and sea wind are represented by a Viking-like conqueror calling for his beer following the success of victory. The black and white contrasts, depth and shading called for a specialist print procedure. NDP turned to the Xeikon 3030 to deliver the 1200 dpi quality needed to achieve the embellishments and truly render the complexity of the artwork. It wasn’t print that proved the biggest challenge, it was finding a cost-conscious substrate that could still carry quality in a small and short run.