In its 35-year history, the company Altrif Label has acquired a solid reputation of a high quality and reliable label producer, with customers in more than 16 countries. COO Dion Goderie states that his company can meet every demand, especially since Altrif Label has joined the St-Luc Labels and Packaging group. “This group has printing companies in the Benelux and France, employs around 250 people and has a yearly turnover of 45 million euro. We can provide our customers with self-adhesive labels, booklets, multilayer labels, folding boxes, shrink films and flexible packaging. We can handle any assignment in the label and packaging field. Together with St-Luc, we offer offset, flexo, screen printing and digital printing. Our digital printing presses make us even more versatile. With our team of experts, we can produce short runs and short delivery time. We even print flexible packaging and shrink sleeves digitally. And we never compromise on quality.”
Altrif Labels produces labels for brand owners, among which several multinational corporations. The pharmaceutical industry is a large customer. Goderie: “We see a clear increase in the demand for digital print. Our customers are interested in good quality at a fair price and are not so much concerned about the techniques we use to make our products. Digital print however, gives us the tools we need to meet the demand for short runs and fast delivery.”
Market developments and the availability of new technology has radically changed the demand for labels and packaging. Today, a job of 10.000 labels is considered as a short run production. You can have 20 variants of the same brand on one label format, says Goderie. “It’s even possible to print unique personalised labels at full speed production. The demand for variable print is growing immensely. This requires in-house prepress and years of experience.