In his new role, Mr Nielsen will oversee Xeikon’s ongoing growth in the Asia Pacific region, Greater China, Japan and Australia and New Zealand.
He will continue to enable Xeikon to respond to the region’s drive for greater brand creativity and consistency with its broad portfolio of versatile print production capabilities. He will also build on existing successful partnerships and seek to establish additional collaborations.
Mr Nielsen joins Xeikon from Heidelberg where, since 1996, he has held various roles including Business Unit Manager (India), Project Manager (Australia), National Sales Manager (New Zealand) and Product and Marketing Director (Korea). He also held the role of Managing Director in India from 2007 to 2018.
"I am looking forward to sharing my years of experience from working in this very exciting region and promoting the benefits digital print can deliver,” states Mr Nielsen. “As brands embrace short run digital, fast turnaround print they can enjoy greater product versioning and focused targeting to elevate visibility.”
Confident the region is in good hands, his predecessor Bent Serritslev, states: "Klaus was looking to start a new chapter in his career in a fresh and dynamic industry. I have known him for many years and he is a highly motivated manager clearly focused on meeting his targets. This is crucial to managing such a big region. He is perfect for this position.”
“We are delighted to welcome Klaus into his new role where he will continue to drive growth in this buoyant market,” states Benoit Chatelard, Xeikon President and CEO. “With his wealth of experience and years of knowledge, he is perfectly placed to support the regional demand for brand integrity and consistency. Xeikon’s portfolio enables enhanced packaging print production capabilities, greater versioning for languages, legislation and product options. It also helps deliver flexibility, quality and creativity while addressing developing trends.”