On transform.xeikon.com, the company shares its digital printing expertise with the international label community, offering insight on ways to transform a label printing business. Starting now, visitors to the website can consult Xeikon and get advice on the ideal digital set-up for their business by simply answering a few questions. As a pioneer in full-color digital label printing, Xeikon has gathered a wealth of knowledge on the key success factors in implementing digital production.
“Looking at today’s consumer-driven trends and the evolving diversity in consumer behaviour, label converters are confronted with a number of challenges in terms of varying run lengths, increasing number of jobs, long runs over many versions, personalization, and just-in-time delivery needs while running their operational costs effectively. Digitizing their print manufacturing process helps them to address these challenges,” comments Filip Weymans, Xeikon VP Marketing. “Digital printing can be the inspiration to undergo such a transformation. There is no one scenario for such transformation as this depends on business strategies, so conscious choices need to be made when selecting the right print technology, workflow setup, converting processes, etc. With TRANSFORM, we provide a tool that guides business owners in this transformation process.”
“Xeikon has over 30 years of experience in developing digital technologies for the label industry,” continues Weymans. “We have the deepest market understanding allowing us to offer label converters tailored advice on how to start with digital or optimise existing digital production. By just asking five simple questions related to their business, we provide personal advice that can set them on the right track to choose the ideal configuration for their business strategy out of almost 200 possible digital label production setups.”