Brand owners looking to use embellishments to add value to labels and packaging are now able to take advantage of the latest digital technologies to achieve unusual and unique effects. With consumers’ preferences and purchasing behaviours continuing to evolve, many are far more discerning in their choice of products and brands. Add to that the significant rise in online ordering and this means added pressure on the whole supply chain.
Printers and converters working in the labels and packaging sectors are continually searching for new technologies and equipment to enable them to meet the high demands of the brand owners and their designers wanting sophisticated and unique embellishments and a high quality attractive finish. When it comes to digital embellishment and added value applications, Xeikon is the digital innovator to turn to. Their suite of support services includes their online advisory hub Transform where printers and converters can talk with specialists on how to make the most of the added value opportunities of digital embellishment.