With competition from private labels and e-commerce ever increasing, brands need to continually develop new ways to make their products stand out on the shelf and be relevant to their specific target markets. Digital production not only delivers tangible benefits in terms of faster turnaround times, cost-effective production of short runs and improved customer service, it also offers ways to differentiate a brand through customisation, versioning and personalisation, which are increasingly demanded by today’s consumers. At the Xeikon Café Conference, three major consumer brands will be sharing specific examples of how digital production techniques have helped their businesses stand out in a crowded market.
- Tuesday March 20, AB-InBev: Johan Van de Velde will illustrate how digital printing can meet brand requirements perfectly by presenting details of a promotional campaign conducted for Tomorrowland, a huge dance festival for which AB-InBev produced limited edition beer cans with a variety of designs. He will provide insights into the challenges this project presented and how digital helped overcome those.
- Wednesday March 21, Mondelēz International: Patrick Poitevin continually explores the challenges of digital printing on new materials. He will share examples of popular personalised campaigns for the likes of Cadbury, Milka and Toblerone, as well as his thoughts on the future of digital production and how to continue to profitably address changing market demands.
- Thursday March 22, Nom Noms World Food: founder, CEO & Food lover Lisa Sohanpal will share her brand story, including how she revolutionised the ready meals market and achieved award-winning packaging designs. Her philosophy is that innovative packaging engages customers; and she will describe her ongoing search for future innovations to take her packaging designs to an even more innovative level.