In every aspect of modern life, consumers are demanding to know the impact that each product has on the environment, and packaging has been vilified in the public conscience. Each piece of plastic is perceived as detrimental to our collective future irrespective of its power to reduce the mountain of food that is wasted every day and the role it plays in ensuring consumer safety.
The UN warns of severe future consequences for our natural world and its biodiversity unless we all take drastic action now. It states that “to preserve a ‘liveable’ climate, greenhouse gas emissions must be reduced to net 0 by 2050.” The imagery of forest fires and decimation, severe flooding and plastic-filled oceans has affected us all. Not to forget the visible evidence of the ongoing extinction of many species of animals, birds, butterflies and insects. Global concern has now accelerated to ‘danger level’.