For label printer InForm Etiketten, sustainability and protecting the environment have always been a top priority – well before the ‘Fridays for Future’ movement began. It was also a key factor in the decision-making process when choosing a new printing technology. The label printer, based in Ansbach, Germany, was looking for a technology that would allow them to increase their production capacity and flexibility, as well as provide a sustainable and environmentally responsible approach to production. That is why in 2019, InForm Etiketten invested in a Xeikon CX3, Xeikon’s flagship product for toner-based digital print.
“Digital print is in a league of its own, enabling runs as short as a single unit as well as serial codes, numbering, the addition of addresses and low set-up costs. Today, it also allows high gradients – provided you have a state-of-the-art toner printer,” explains Dr. Benjamin Rüdt von Collenberg, Chief Operating Officer at InForm Etiketten.
The company made a conscious decision in favour of toner-based digital print as opposed to an inkjet-based solution. Firstly, the label printer is already working with a Xeikon 3300 system, meaning that operators are already familiar with the technology and handling of the machine. Secondly, toner-based digital print delivers a printed image that is closer to offset and of a higher quality than any inkjet solution is currently able to achieve. Thirdly, dry toner can be used on a wide variety of different materials, eliminating the need for pre-treated substrates required in inkjet printing. Another benefit is the fact that the toner is safe and expressly suitable for printing labels for the food industry, which represents a large part of InForm’s customer base. The ever-decreasing lot sizes in label printing were a further reason for strengthening the company’s digital capabilities. The short set-up times enable InForm Etiketten to fulfill the demand for short, personalized runs in an economically viable way.