It seems like mass customisation has been around forever and consumers are now paying a premium for a unique product. Most of us love receiving a personalised gift whatever the celebration – it makes the gift extra special. However, the effort involved in producing that product can be a chore and an expense for many in the supply chain.
Up to now designs have been based on vector graphics, created freehand by a designer or an illustrator, but -
What if you could utilise the pictures taken by a camera and find innovative variable data software that could immediately create unique designs for your brands in a random way using pixel based data?
What if you could automate personalised image creation within the printing process?
Wouldn’t that be amazing?