Time to go digital: book printing in the Millennial era
A leading trend in the publishing industry, digital book printing has been gaining volume share from offset printing over the past few years.
A leading trend in the publishing industry, digital book printing has been gaining volume share from offset printing over the past few years.
Even in today’s screen-obsessed world, consumers find themselves mesmerized by the allure of the coffee table book.
‘Color’ them to action with your direct mail design!
One of direct mail’s biggest advantages is that it’s a reasonably inexpensive advertising medium that can still achieve incredible results.
Getting your target audience to notice your direct mail, open it and respond well to it requires a dazzling graphic design.
Le Forum de l'impression numérique de livres a pour objectif de faire le point sur les grandes tendances du marché du livre.
Direct mailing may be one of the oldest forms of marketing, but it is still very much alive and kicking. Because who doesn’t like to get mail, right?
So, you’ve decided to run a direct mailing campaign. A smart move, because the facts speak for themselves: direct mail has always been and still is a sure means to boost sales, provided you pick the right printing method.
Will you be printing your direct mail offset or is digital direct mail printing a better way to go?
While some marketers have indefinitely abandoned direct mail in favor of email marketing, others are achieving stellar results with direct mailing campaigns. The secret behind those high direct mail response rates?
Felix Schoeller & Xeikon launched their new product portfolio for Xeikon printing presses