Streamlining supply chains and cutting costs is on top of the priority list of just about any industry, and the publishing sector is no exception. As the book printing market transitions to shorter runs, traditional printing, warehousing and distribution models are being questioned and transformed. A leading trend, digital book printing (including both inkjet and toner applications) has been steadily gaining volume share from offset printing.
Moving from offset to digital book printing
Having analyzed the growth of digital printing in terms of titles in the last few years, Smithers Pira predicts 13.7 percent of all titles will be printed digitally by 2020, representing 47.8 percent of the market's value. In terms of revenue, the consulting firm is confident that digitally printed books will represent nearly half of publishers’ overall revenue, as digital printing allows publishers to take the pulse of the market and adjust their strategy to changing demands, which means nearly all digitally printed books get sold.