Characterised by the requirement to order large run lengths, mostly in excess of thousands of meters, due to usage of analogue printing processes, a tedious set-up process of the press, long time-to-market and production time, individualised wallpapers, one offs, have not been realised often.
Some market participants are using inkjet-based large format printers, latex- or waterbased to realise individual designs – mainly photo wallpaper projects, prototypes or very short run production. Sure, inkjet printing is faster than gravure or screen printing of wallpapers. However, neither the speed nor production output is enough to satisfy customers that require cost-efficient production of personalised, branded wallpaper in the small to medium range.
Branding is everything in the hospitality, retail and many other industries. This does not only encompass a logo, letterheads etc. Ideally, the customer shall recognize the brand’s location even from afar. He wants to recognize the brand latest as soon as he approaches and enters the store, hotel or, office, supermarket. This includes a feeling of “home away from home” by experiencing a certain atmosphere, look and also design. Here individualised wallpapers play a crucial role in achieving this aim.
Production of wallpapers with Xeikon’s dry toner technology eliminates most of the hurdles surrounding individualised production. Different suppliers such as Felix Schoeller whose media can be printed on digitally, enable a variety of wallpaper solutions and applications – also for Xeikon presses. At Heimtextil both companies teamed up to showcase applications and ease of use of the Xeikon Wall Deco Suite encompassing workflow software, press and finishing equipment.
Felix Schoeller, as a family-owned company with its headquarter in Osnabrück, produces high quality speciality and décor papers on 22 paper machines woldwide. 125 years old, the company is committed to sustainable business practices, uncompromised quality and works in partnership with their customers to develop tailored solutions together as well as to manufacture and supply all kinds of specialty papers for photographic applications, digital printing systems (e.g. wallpaper and signage applications), the packaging market, self-adhesive applications and for the furniture industries.
“Market demands from today and tomorrow require flexible and optimal media solutions for continuously changing business models”, explains Karin Mair, Head of non-woven at Felix Schoeller., as analogue and digital manufacturing and sales processes merge more and more. The market is influenced by global megatrends like on-demand production, enabling of small batch sizes, product and storage costs, demand for individualisation and digitalisation as well as environmental aspects. These are some of the challenges companies are facing, according to Karin Mair.