To keep or not to keep: what’s the deal with dust jackets?
While their purpose has often been questioned, dust jackets still adorn most hardcovers today.
While e-books did experience a surge in popularity around 2011, sales have been declining for several years in a row now. What made the e-book bubble burst?
The self-publishing industry is booming, and here’s why!
The best thing about direct mail? If done right, it’s fridge-worthy: recipients are so sold on the mail’s graphic design or, even better, its call to action, that they stick the mailing on their fridge to remind themselves about it every day.
Direct mailing campaigns are still very much alive and kicking. More and more businesses are (re)introducing direct mailing into their marketing strategy, having noticed that the format’s ROI is on the rise.
If you’re determined to not let your business blend in like a wall flower, attractive window signs are a must-have.
If you are looking to drive sales, nothing beats taking customers by surprise with POP materials where they least expect it: the floor.
London Digital Book Printing Forum 2017