Print vs digital: 6 reasons why the e-book bubble burst
While e-books did experience a surge in popularity around 2011, sales have been declining for several years in a row now. What made the e-book bubble burst?
Writers determined to rise to authordom can now take charge of their book’s entire publishing process thanks to the democratization of self-publishing.
Xeikon 9600 performs as a workhorse for DME
The best thing about direct mail? If done right, it’s fridge-worthy: recipients are so sold on the mail’s graphic design or, even better, its call to action, that they stick the mailing on their fridge to remind themselves about it every day.
Direct mailing campaigns are still very much alive and kicking. More and more businesses are (re)introducing direct mailing into their marketing strategy, having noticed that the format’s ROI is on the rise.
The impact POS signs and banners can have on the performance of any retail business is not to be underestimated. They get passers-by to notice store windows.
If you are looking to drive sales, nothing beats taking customers by surprise with POP materials where they least expect it: the floor.
London Digital Book Printing Forum 2017
Top-to-bottom perfect: 7 tips to print vertical banners