The self-publishing industry is booming, and here’s why!
Writers determined to rise to authordom can now take charge of their book’s entire publishing process thanks to the democratization of self-publishing.
The impact POS signs and banners can have on the performance of any retail business is not to be underestimated. They get passers-by to notice store windows.
Window signs: how in-store marketing begins at the door
If you are looking to drive sales, nothing beats taking customers by surprise with POP materials where they least expect it: the floor.
For some mysterious reason, the human eye simply can’t resist a vertical format. It is no wonder, then, that vertical banners are widely considered an indispensable part of the print marketing mix.
Contrary to what many people assume, there is more to light boxes than taking your average poster and placing a light source behind it.
Most brand owners are well-aware that, when it comes to establishing an efficient retail marketing mix, it’s best to either opt for printed POP materials or a combination of both digital and print. Here’s why.
Are you having a difficult time deciding which materials will be starring in your next POP campaign? These four POP materials are the most popular – and proven to be the most effective.
Der Himmel von Bern: building bridges through wallpaper