Seize the moment!

The first rule in marketing is getting the potential customer’s attention. This has always been a challenge, but due to the vast amounts of commercial information potential customers are confronted with, never more greater than today. The latest direct marketing printing technologies have become capital by helping to seize the consumer’s attention in a highly personalised way in those first few vital seconds of initial confrontation with a direct marketing piece.

The revolution is already here, getting up close and personal.

Marketing companies were the first to step into this new kind of document printing where data intelligence and use is the key to success. Adding intelligent full-colour personalized information in your mailings can increase response rates up to 35%. They may be more intricate to implement and require more intelligence, but the results are generally much more exciting. As of late, other types of companies in the graphical industry are starting to see opportunities in using their machinery and workflow capabilities for more focused and personalised marketing solutions and tools.

Distribute first; print later.

One of the fastest developing cross-media applications is web-to-print. Marketers now regard the Internet as a communication medium to design, layout and process print. With this has come a shift in responsibility for print production and distribution. The end-user (consumer) now decides if he wants something printed or not. The new model is “distribute and print” instead of “print and distribute”.

Openness and performance are the drive

Xeikon’s state-of-the-art direct marketing solution takes into consideration all these industry trends and requirements. Its proprietary digital front-end X-800 will drive your solution. Being the most modular and open DFE on the market it ensures a customized integration in your environment. Depending on your needs the Front-End can be expanded for higher throughput. It provides a fast and efficient digital workflow that can be automated to handle personalisation and large databases with the greatest of ease. RIP-while-Print ensures faster job processing because it allows you to start printing the file even before it is completely RIPped. You can also easily load-balance different jobs over available RIPs for a smoother and more efficient workflow. Post-RIP imposition allows you to be more flexible in executing last minute corrections and changes.

Impressive DM power

With extensive experience in DM, Xeikon is sure to meet the market’s varied and fast-changing needs. The web-fed Xeikon 5000plus and Xeikon 6000 deliver efficient data variability and superior format flexibility (500mm width and virtual unlimited length) that allow you to personalise completely on substrates ranging from 40 to 350 gsm. High print speeds and superior reliability deliver unmatched one-pas-duplex productivity. Five vibrant colours deliver the offset image quality that is sure to have an effect on the target audience. With the Xeikon Print Protector your printed matter can be protected from blemishes caused by post-press production or rough handling in mailing systems because of the supplementary protective treatment it applies. The optional Document Converter outputs printed matter in a format ready for further finishing, providing more flexibility.

Solution offering

WORKFLOW    

• Support for all standard input formats, eg. PS, EPS, PDF, TIFF, JPEG, PPML, VDX, BTF,...

DFE*

• X-800

PRESS

• Xeikon 5000plus
• Xeikon 6000

FINISHING

• Xeikon Print Protector
• Document Converter
• Unwinder
• Rewinder

SUBSTRATE

• Paper (coated & uncoated), paperboard, synthetic media, label stock
• Weight between 40 and 350 gsm (27 lb to 122 lb cover)

 * Digital Front-End