Markets

In the document and industrial label printing markets the keys to success are high quality, workflow performance and environmental responsibility, and that is exactly what we offer.

Document printing with quality, speed and an eye for the environment

• In an increasingly digitised world, printed direct marketing pieces enable companies to retain high-value clients. And with companies communicating through multiple channels, it’s vital that any printed message reflects the same visual brand identity and quality standard as all other forms of brand expression.
• Direct marketing is increasingly trigger-based, so speed is of the essence. Soaring print volumes and increasingly complex campaigns place high requirements on print systems in terms of processing power and productivity. Seamless integration of your press with the rest of your workflow is therefore a must.
• Print buyers and consumers are concerned with the environment and expect the same of their suppliers. Though digital printing lets you print only what you need, some digital printing technologies are more environmentally-friendly than others, especially when it comes to recyclability.

Digital production of industrial labels

The aim of label production and packaging is no longer about just protecting and informing. This market has seen rapidly increasing product variety as a result of industry globalisation, brand owners targeting ever-smaller groups of customers, the growing importance of event marketing and increasingly shorter product life cycles.

What’s more, companies have reduced their stocks to save capital, leading to just-in-time inventory policies. As a result, printers and converters have had to meet increasingly shorter turn-around-times.